Festival Campaign Pages for Dashain and Tihar: Sell When Nepal Is Ready to Buy

Every Asoj, the same thing happens. Dashain bonuses land, families budget for clothes, electronics, gifts and travel, and for about six weeks Nepal spends more than in the rest of the year combined. A festival campaign page for Dashain and Tihar is how your website catches that spending instead of watching Daraz take all of it. Not a banner on your homepage. A dedicated page, planned in advance, with real offers and a real deadline.

Why a Dashain campaign page beats a homepage banner

A banner says "Dashain Offer!" and links to your normal catalogue. That is decoration, not a campaign. A dedicated page gives you a single URL you can push in boosted posts, Viber broadcasts and SMS blasts, with everything a festival buyer needs in one place: the bundles, the prices, the delivery cutoff, the payment options. It also gives you clean measurement. All festival traffic hits one page, so you can see exactly what the season earned you.

The timeline: build in Bhadra, not the week before Ghatasthapana

The most common mistake we see is timing. A furniture shop in Lalitpur asked us for a Dashain page four days before Fulpati. We built it, it did okay, but they missed the two biggest weeks of browsing. Festival buyers research early and buy in bursts. Your page should be live three to four weeks before Ghatasthapana, ads warming up two weeks out, and the strongest push in the final ten days. Tihar gets its own smaller wave, especially for gifts, lights and gold-adjacent items, so plan a second variant of the page rather than letting the Dashain one rot.

What goes on the page

  • A festival headline with a date: "Dashain Bundles, delivered inside Ring Road before Fulpati" beats "Great Festive Discounts".
  • Three to six bundles, not your whole catalogue. Festival shoppers want choices made for them.
  • Old price, new price, and the saving in NPR. Percentages make people do maths. Rupees do not.
  • Delivery cutoff dates in bold: last order date for valley delivery, last date for outside-valley couriers.
  • Payment options up front: eSewa, Khalti, Fonepay QR, cash on delivery. Every option you show removes one excuse.

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Offers that actually work during festivals

Straight discounts are weakest, because everyone runs them. Bundles work better: the pressure cooker plus the induction stove as a "new kitchen set" outsells either item discounted alone. Free delivery thresholds work well too, "free delivery inside the valley on orders above NPR 5,000" lifts average order size reliably. For Tihar, gift-ready framing sells: gift wrapping, a card option, delivery to the recipient's address. Small effort, disproportionate results.

After the festival: do not delete the page

Come Kartik, unpublish the offers but keep the URL alive with a "Dashain 2027 offers coming, leave your number" form. That page has collected backlinks, ad history and Google presence. Next year you update prices and relaunch in a day instead of starting from zero. The businesses that win festival season in Nepal are running year three of the same page, compounding.

Cost and how WebsNP fits in

A festival campaign page built properly, with copy, bundle graphics, tracking and mobile speed testing, runs NPR 18,000 to 45,000 in the local market. WebsNP builds these as standalone projects or as part of a full website: fixed-price quote within 24 hours, delivery in 2 to 7 days, hosted on fast NVMe servers with free SSL. Ask us in Bhadra. Asking during Dashain is like buying a khasi on Asthami morning: possible, but you will not like the price or the queue.