- A brand-new domain has no sending history, and inbox providers treat unknown senders harshly.
- This warm-up plan takes a new Nepali business domain from zero to trusted in about six weeks.
Register a domain today, blast 500 marketing emails tomorrow, and most of them die in spam folders — possibly taking your domain reputation with them. Inbox providers score senders on history, and a new domain has none. Warming up means building that history deliberately, starting small and growing steadily. Here is the plan we give new WebsNP customers.
Week 0: Foundations Before the First Message
- Publish SPF, DKIM and DMARC (p=none) before sending anything — authentication from day one is the strongest trust signal available to a new domain.
- Set up a real website on the domain, even a simple page; filters check whether the domain looks like a real organisation.
- Create proper mailboxes with real names, plus reply-capable addresses — never send from a no-reply address during warm-up.
Weeks 1–2: Human-Scale Sending
Send 10–30 genuinely personal messages a day: suppliers, existing customers, partners, your own accounts at Gmail and Outlook. The goal is engagement — replies, opens, messages moved to inbox. Replies are the most powerful reputation signal there is, so favour conversations over announcements.
Weeks 3–4: Gradual Ramp
- Roughly double weekly volume: 50, then 100 messages a day if your business genuinely has that much to say.
- Introduce small batches of legitimate list mail — a customer update to 50 opted-in contacts, not 5,000.
- Watch bounce rates (keep under 2%) and spam complaints (keep near zero). One purchased list can undo a month of warming.
Weeks 5–6 and Beyond: Steady State
By week six a clean domain sending consistently can handle normal SME volume. Keep growth gradual — sudden spikes from a quiet domain look like a compromise. If you plan real bulk volume (newsletters to thousands), move that to a dedicated sending platform on a subdomain such as news.yourdomain.com.np, protecting the reputation of your main domain.
What Not to Do
- Do not buy email lists — ever. Complaint rates from purchased lists are lethal to new domains.
- Do not send identical text to many recipients from a normal mailbox; that pattern is classic spam behaviour.
- Do not use link shorteners or attachment-heavy messages during warm-up.
- Do not switch sending IPs and platforms mid-warm-up; consistency is the point.
Special Notes for Nepali Senders
Mail from South Asian IP ranges faces extra scrutiny from some Western filters, which makes authentication and gradual warming even more important. Using an established platform — Zoho Mail from around NPR 195 per user per month, or Google Workspace — lets your messages ride on infrastructure with existing high reputation while your domain builds its own.
Frequently Asked Questions
Can warm-up be automated?
Automated warm-up networks exist but violate the terms of most providers and are increasingly detected. Manual, genuine sending is safer and takes the same few weeks.
Does an aged parked domain skip warm-up?
Partially — age helps, but a domain with no sending history still needs a gentler ramp than an active one.
How do I know reputation is improving?
Test messages land in inbox rather than spam at Gmail and Outlook, and Google Postmaster Tools shows domain reputation moving from unknown toward high.
Starting fresh? Launch on authenticated business email with hosting for your new domain — we will set the records before your first send.
